Microsoft Go to Market

July 6, 2018, MOQdigital Marketing


Microsoft Go to Market

Recently, Microsoft launched a new set of Go-To-Market (GTM) benefits. These benefits are automatically offered, free of charge, to partners with new listings in either Azure Marketplace or Appsource, and are designed to elevate awareness and visibility for new listings. Packages include options for Co-Marketing, Sales Readiness, Demand Generation, Channel Strategy, Global Expansion, and Workshops.

Microsoft’s GTM services can help elevate a company’s marketing presence and enable them to identify new sales opportunities. This is the case regardless of whether new solutions are being developed, or the business is trying to scale their endeavours. GTM with Microsoft allows for accelerated success with:

  • Immediate Engagement: Companies can access their GTM support across all stages of their business.
  • Maximised Discoverability: GTM services help prospects and customers discover companies online, enabling greater engagement and the ability to transform prospects into customers.
  • Targeted Growth: Companies can choose programs that align with their existing marketing and growth needs.
  • Global Scale: GTM services provide exposure to resellers, new channels, and global customers.
  • Amplified Awareness: Companies benefit from a partnership with one of the world’s most identifiable and valuable technology brands.
  • Readiness: Companies benefit from the ability to grow and equip their channel with GTM services, enabling them to prepare for and engage with potential clients with increased success.

From March 1, 2018, all new listings in Azure Marketplace and Appsource have been extended to these free GTM services. This allows Microsoft partners to catalyse the discovery of their offerings, and additional benefits are unlocked at zero cost for partners who elect to include a free trial. Benefits are offered at a solution level, meaning that there is no restriction for partners who are already published in the marketplace. 

Wherever you are on your journey, GTM services can help you, and your company open new avenues for success. Discovered tiered service options, and get started. As a multi-award winning Microsoft Gold Partner, MOQdigital is proud to work with Microsoft to create premium quality solutions and deliver real outcomes for businesses. We can help you make the most out of your Microsoft investments.