Insights

Integrated Healthcare in a Digital Market

October 4, 2018, MOQdigital Marketing

Health & Aged Care

MOQdigital August (11)Patient experiences are being extended beyond practioner offices thanks to advances in integrated healthcare. Integrated health has offered doctors and other medical personnel with unprecedented opportunities to provide personalised care to their patients on an anywhere, anytime basis.

The development of the Internet of Things, including the use of wearable devices, has also allowed for growth within the health ecosystem, enabling seamless pairing and integration with tools and services that help patients receive – and be involved with – smarter and more relevant levels of care.

This growth has significant benefits, but also significant hurdles. One of the main hurdles is the sheer amount of data associated with digital technologies, which creates complexity that organisations need to be prepared to face and leverage if they are to remain successful.  This data allows healthcare providers to understand their consumer experiences and alter their approach to match it. Relevant patient care becomes high quality patient care, delivering a customer experience that is built on accurate integration between tools, services, and the data related to the patient’s immediate, past, and future needs. This success relies heavily on threee factors: Device Support, Consumer support, and Security.

  • Device support: A digitally driven market is moved forward by devices and data. Integrated healthcare providers realise this, and understand that the potential of their market hinges on using the right technologies to support their customer service teams. This technology can not only transform patient experiences, but it also allows organisations to operate more effectively, both in costs and in productivity. To ensure that devices are supported appropriately, their functionality and onboarding must be addressed from the start. Successful setups are the key to ensuring that technology and the intention behind it is appropriate and useful. Integrated healthcare providers should be utilising devices, apps, and services that bring in relevant data whose complexity they and their infrastructure can manage.
  • Customer support: There are a variety of customers associated with Integrated Healthcare; from patients, to practitioners, to support workers, family members, and everything between. Healthcare providers have to deal with a range of personal and professional contributors, and delivering support to all of them can be a challenge. This is why it is integral that an organisation’s digital technologies can support not only the complexity fo the data, but the variety of customers associated with it too.
  • Security: Security is also a significant part of success in integrated healthcare, as most of the data associated with health is sensitive and must be constantly and properly secured. Risk reduction strategies that combat the threats associated with a modern market are paramount for a good healthcare system, and are compulsory for compliance and governance in line with industry regulations.

Integrated healthcare exists to bridge the gap between patients and providers and make healthcare more accessible to consumers. Digital technology enables this; but only if it is used correctly. As we move toward truly optimised healthcare systems, it is paramount that we stay ahead of its complexities.

At MOQdigital, we believe in patient-centric care. We genuinely believe that in partnership with our Health & Aged Care customers we can use technology to enhance the patient care experience. Find out more today.