Insights

Identity is Foundational for Business

October 9, 2018, MOQdigital Marketing

Identity

MOQ OCTOBER (1)Identity is a cornerstone for success in as it allows businesses to see the who, what, when, where, and how of their operations with greater accuracy and control.

As mobility and Cloud based services become the new normal for the modern business, Identity becomes foundational for companies pursuing success in a digital market. Identity Access Management (IAM) provides a company with the tools they need to enable the right individuals the right access to the resources they need for their tasks. This ensures that users have what they need to perform their regular operations, but also helps ensure that companies are compliant and capable of deploying accurate security measures for both prevention and response to threats.

There are three primary ways that Identity helps business:

  1. Identification: The most obvious and common, Identity Management involves the creation, management, and termination of user identities across a corporate environment.
  2. User Access: Identity is associated with who can access what, and why. This role-based personalised service can be tailored to a company’s needs and compliance requirements.
  3. Authentication: IAM helps a business authenticate users remotely, giving them greater control and transparency over who is accessing their tools, services, and data.

These features help a company create, delete, and modify users according to their requirements, both as a corporation and in line with compliance and governance policies. It allows a business to verify the identity of their users, and authorise appropriate levels of access and operations for specific users. This includes the ability to delegate roles, tasks, tools, and services. Furthermore, Identity works with devices – not just people. Digital devices, networks, tools, apps, and services; IAM aids with the management of each of these components. This helps companies see who is accessing what, from where, and how they are doing it, supporting: 

  • Authentication and Authorisation for user access
  • Single-sign-on capabilities
  • Security and user verification

Beyond this, Identity can also be used to create more accurate and secure end-user experiences. Being able to utilise customer identities makes it possible for an organisation to deliver a more useful range of services. With identity, companies can employ user data to track and measure customer satisfaction, engagement, and general activity across their service provisions. They can then use this data to deliver optimal value to their users and across their operations.

Digital Identities and Identity Management offer user-centric approaches to business success. They allow a company not only to interpret the data associated with their user operations, but also how to use this data to deliver more relevant, personalised, secure, and consistent user experiences. For the workplace, this ensures that everyone has everything they need when they need it. For the customer, this improves retention and engagement.

To discover more about Identity, and how to make the most out of your digital investments – get in touch with MOQdigital today.