Insights

End User Adoption Strategies

October 18, 2018, MOQdigital Marketing

End User Experience

MOQ OCTOBER (2)-1

Creating an End User Experience which is simple to use, highly adaptable to change, secure, and productive all starts by setting the right strategy. One of the most significant issues modern businesses face is the high failure rate of their IT projects. In fact, it is estimated that almost 70% of all technology projects delivered across corporate environments fail to provide their desired results. This is often, at least in part, due to poor user adoption and a lack of adoption strategy across the business. Companies must be considering their user adoption methods before they develop user solutions to ensure that their projects not only do what they are supposed to – but are also used as they are supposed to be used. To begin understanding how to succeed with end-user adoption, companies must understand why their adoption strategies might fail in the first place. This could come down to a number of things:

  1. People do not like change: Planning for a change needs to begin before a project is underway, ensuring that users, stakeholders, and developers are on board and motivated for what is to come. This means involving users and ensuring that their adoption is suited to their needs and their means of interacting with a product, app, or service. Companies should consider their system capabilities, and develop ways to improve how they are engaged with both in the long and short term.
  2. A foundation is needed: Good strategies are built on good foundations. For businesses, this foundation could take a variety of forms – but all must ensure that the proposed system is applicable, usable, and relevant. This will ensure that all services are built to meet a need, and built with potential challenges in mind; giving users and developers a way to address complications before or soon after they arise.
  3. Communication is key: Communication is a make or break factor in all business. To successfully implement an end user strategy, a company must be able to engage all users, stakeholders, and developers with relevant and insightful communications. This means identifying key stakeholders, understanding what insights are of value, utilise appropriate communication vehicles, and hold people accountable.
  4. An excellent service: A good end-user experience is adaptable, secure, and productive. It is focused on delivering better user experiences and enabling consumer-style access and freedom. A poor system is one that users will not want to engage with; and one that will ultimately fail regardless of its adoption strategy.
  5. Training: Once a system is beyond its conception, companies can begin to develop the right training material to ensure that users can not only operate the system but understand how it benefits them and why it has been implemented. This means targeting specific job functions and utilising appropriate training matrixes.
  6. Selling the Service: End-users need to be marketed to with a sound marketing plan and promotional strategy, especially for internal staff. Comprehensive, brand-relevant marketing will help improve awareness, increase training efficiency, and showcase the benefits of the new service.
  7. Distribution: An end user strategy cannot be appropriately adopted if it is not appropriately distributed. Companies need to ensure that the right people are trained, contributing, and engaging with their service in order to get the most out of their investment.

 There is a lot involved when it comes to crafting an effective end-user adoption strategy – but putting in the work can help a business build success and see a return on their time, money, and effort. If you are unsure about where to start with your end user adoption strategy, contact MOQdigital today.