Insights

Enabling Agility for End Users

December 14, 2017, MOQdigital Marketing

End User Experience

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Thanks to advances in cloud technology, end users can engage with more content across more devices than ever before. However, this creates unique challenges for businesses aiming to provide the Ultimate End User Experience as these users exist in a continually evolving with the market, encountering constant change that they have adapted to and have come to expect. These changes often occur at a pace that is faster than IT development can appropriately maintain, and unfortunately for many businesses, this speed means that many are getting left behind. IT departments can spend time and money developing apps and services that are irrelevant by the time they are released, costing businesses thousands, sometimes hundreds of thousands on products that cannot be used. The answer to this is agility, and businesses should aim to develop simple and agile End User Experiences to keep up and get ahead of a cloud-oriented market. This can be done by looking at three critical factors associated with developing agility:

1) Single Sign-On
Firstly, Single Sign-On (SSO) helps create agile End User experiences by allowing access to apps and services through the cloud with one set of login credentials. This helps resolve challenges associated with multiple devices and systems by establishing a single identity that allows users to access their approved systems and apps, no matter where they are or what device they are using. By creating one identity for logins and accessibility, businesses can meet user access requirements regardless of time or place, not only to facilitate flexibility but also to improve engagement through the provision of agile service. On top of this, SSO security can be controlled and enhanced by using stringent password protocols, session time-outs, and compulsory password resets – all of which can be monitored by businesses, and engaged and accessed by the user via self-service policies that further enable user agility.

2) Self-Service and Cloud Identity
By passing specific controls from IT to users, such as the ability to set passwords and privacy, organisations can create faster, more flexible services for their end user. Self-service provides controlled access to IT for users, and Cloud Identity allows single users to access their privacy and security settings, as well as what parts of a product or service they wish to engage with. The result is a more fluid user experience that reduces administrative burdens and benefits the customer and company relationships. These self-service features are easily enabled with Cloud Identity, allowing single identities to engage across multiple channels according to the end user’s needs and providing seamless experiences without creating unnecessary complexity within company infrastructure.

3) Simplicity
Finally, simplicity is the key to meeting the needs of an agile end user and access to the cloud has helped enable this. The team at MOQdigital believes that businesses should ensure that they have the right architecture in place to approach the End User experience. The result is straightforward experiences that are fully functional, but that meet the minimum requirements to work, allowing a business to develop quick, workable services that can be used to their full capacity without hampering their IT department. By producing simple services that meet the minimum functional requirements of the end user, businesses have the flexibility to adapt to the needs of the market and maintain the agility that their users have come to expect.

MOQdigital
If you have any questions about developing agility in your business, contact a MOQdigital consultant today. With clients like Multiple Sclerosis Queensland and the Queensland Treasury, we help businesses create End User Experiences which are simple, agile and easily adopted. Read more and get in touch today.